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In 2009, nidhi singodia from lncollege of management, mumbai, while pursuing her master of business administration (mba) degree from tilak maharashtra university, pune, did her thesis / dissertation on ‘pr in bollywood. 1 pr metrics: how to measure public relations and corporate communication jim macnamara phd, fpria, fami, cpm, famec background today, in both the public and private sectors, accountability and, therefore, measurability are key. Zahari afifa, nim 11730001 (2015) manajemen krisis public relations dalam perusahaan (studi kasus pada dynasty fashion yogyakarta pasca musibah kebakaran) skripsi thesis, uin sunan kalijaga yogyakarta.
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